In the competitive world of sort puzzle games, many titles launch with modest numbers and quietly disappear. Very few manage to evolve into sustainable revenue generators.
This is the story of Ball Sort Master - a game that was not initially seen as a strong publishing candidate, but eventually scaled to $130,000 in monthly revenue through the right product strategy, UA expertise, and close developer collaboration.
Before Ball Sort Master, we had already collaborated with Felice Casa on another game. That title became profitable after structured optimizations and a data-driven publishing approach.
Later, when Ball Sort Master came to us, it was not viewed as a breakout opportunity. The game had initial performance data - but nothing that clearly signaled strong publishing potential.
Many publishers would have passed on it.
We didn’t.
Instead, we saw an opportunity to apply what we had learned and go one step further.
Product Transformation: Building a Stronger Core Loop
We approached Ball Sort Master with a clear goal:
Transform it into a more engaging gameplay experience with a stronger, more satisfying core loop.
Our product team worked closely with the studio to refine:
A stronger core loop
Better progression flow
More rewarding player moments
The focus was on increasing engagement depth. We enhanced the game’s structure to ensure better session-to-session continuity and stronger completion satisfaction. By reinforcing the core loop and making each level more rewarding, we significantly improved player engagement.
This engaging structure became the foundation of the game’s performance.
Strategic UA & Monetization: Beyond Mainstream Channels
Product improvements alone were not enough.
A key differentiator was Ovivo’s UA and monetization expertise.
While we optimized campaigns on mainstream platforms like Facebook and TikTok, our team’s crucial edge came from leveraging unique UA channels where we hold deep, proprietary experience. By identifying the channels best suited for this specific genre and gameplay structure, we were able to run highly efficient campaigns.
Through continuous campaign optimization and data-backed decision-making, we scaled acquisition in a controlled and profitable manner.
The combination of:
Improved engagement metrics
Optimized monetization structure
Channel-specific UA strategies
enabled Ball Sort Master to grow sustainably.
The Game Changer Approach in Action
Before collaborating with Ovivo, Ball Sort Master had initial performance numbers but was not seen as a high-potential publishing title.
Through Ovivo’s Game Changer approach, we:
Identified untapped product opportunities
Strengthened the core gameplay experience
Applied advanced UA and monetization expertise
Worked closely with the developer as a long-term partner
The result was not just profitability - but sustainable growth.
A Word from the Developer
Renzheng from Felice Casa shares:
“Ovivo’s unique approach, high dedication, and proven experience in successfully publishing games with this model are the real factors behind this success. Their commitment and expertise enabled us to unlock the true potential of our games, ultimately leading to strong and sustainable profitability.”
Ball Sort Master is another example of how Ovivo’s Game Changer approach unlocks hidden potential and turns overlooked games into profitable successes.
If you have a puzzle game that shows early signals but hasn’t reached its full potential yet, your next success story might already be in your hands.